Client
Langdon Group
Project Type
Brand Identity
Hats Worn
Art Direction, Research, Graphic Design, Visual System
The Brief
A new brand identity for Langdon Group, a trusted provider of IT expense management solutions to the public sector.
Building an Effective Visual Identity
A brand new venture with a purposeful positioning and in need of a spiffy visual identity! I combined a sans-serif font and an energetic color palette to create a brand that's both modern and simple, yet wise beyond its years.
But wait, there's more!
Brand in Action
Ah, the thrilling process of putting a visual identity to the test! After some serious brainstorming and a few cups of coffee, we finally nailed down the plan for the brand's overall look and feel. But that was the easy part.
It was time to get down to the nitty gritty and see how this plan worked in action. So, I took the logo mark and gave it a few new visual treatments - kind of like how you spice up your go-to order just to keep things interesting. This resulted in a more robost identity that will serve as a trusty guide for all the exciting things this brand has to come.
